5 Higher Education Institute Challenges: How University Chatbots can help

chatbots in education marketing

A slightly different interaction is explained in (Winkler et al., 2020), where the chatbot challenges the students with a question. If they answer incorrectly, they are explained why the answer is incorrect and then get asked a scaffolding question. Existing literature review studies attempted to summarize current efforts to apply chatbot technology in education. For example, Winkler and Söllner (2018) focused on chatbots used for improving learning outcomes. On the other hand, Cunningham-Nelson et al. (2019) discussed how chatbots could be applied to enhance the student’s learning experience.

  • Customer support has become a key differentiator in the marketplace today, and it’s no different in higher education.
  • For more information on how chatbots are transforming online commerce in the U.K., check out this comprehensive report by Ubisend.
  • Thus, the educational sector and institutions need to keep up and speed up their student communication process to draw the fast-paced generation’s attention.
  • Create multiple responses for every question so you’re more likely to satisfy the user’s needs.
  • From the rise of voice commands like Siri to creating ‘smart homes’ with Google Home or Alexa, AI is working behind the scenes to save us time and help streamline our daily tasks.
  • So, many students find it challenging to enhance their performance in successive exams and perform almost consistently every time.

Zoomers grow up on smartphones and tablets, so technology is integral to all aspects of learning, from creating and delivering course materials to how these materials are absorbed and memorized. Automation tools, like chatbots, should be used to their full advantage but, most importantly, marketers need to strike the right balance between intelligent automation and human interaction for success. Marketers can tailor their chatbots to imitate real human emotions like sympathy, humour, and gratitude. Bots also have the ability to recognise complex human language, and respond accordingly. In the same way, as word processing tools tell us that our texts are too wordy, complex machine-learning algorithms will be able to assess and grade students‘ writing on a particular subject.

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Sprout’s easy to use Bot Builder includes a real-time, dynamic previewer to test the chatbot before setting it live. Twitter chatbots are a great way to respond to customers in a timely manner, manage commonly asked questions and automate certain actions. That’s why it’s important to test every interaction to ensure they’re smooth and address customers’ needs.

  • By automating responses to common customer queries that don’t require human support, you save time and resources that can be utilized in more meaningful ways.
  • Chatbots can act as useful guides and offer administrative assistance to anyone who is looking for detailed information on an educational institution.
  • In the future, educational chatbots will have essay scoring functionality.
  • The educational problems that couldn’t be solved by rules, acts and laws, will finally disappear in the next few decades.
  • The other way to do this is to set up an integration within your chatbot that actually books the consultation for them, and then syncs with your firm’s calendar.
  • This will help ensure that the chatbot meets the needs of students and faculty and provides valuable support services.

It prohibits chatbots from messaging people who have never interacted with your business and limits the use of promotional messaging unless it fits within certain use cases or time frames. Flow XO for Chat is a powerful automation product that allows educators to quickly build high-level chatbots. With Flow XO, educators and other staff members can communicate and engage with students and teammates across a wide range of different platforms, applications and websites. A chatbot for the education sector can be proactive and assist the user during the information and enrollment process, guiding them through the most frequently asked questions related to the course they are interested in.

Learns how to enroll

Some other applications of conversational AI include mobile assistants, voice assistants, and Interactive Voice Response (IVR) systems. With conversational AI, you can also perform consultative selling and provide quick resolutions. Educators can upsell, cross-sell, and even make payment recommendations while interacting with parents or students. Although the “language” the bots devised seems mostly like unintelligible gibberish, the incident highlighted how AI systems can and will often deviate from expected behaviors, if given the chance.


The idea is the chatbot matches what the user says with a premade response. One of them presented in (D’mello & Graesser, 2013) asks the students a question, then waits for the student to write an answer. Then the motivational agent reacts to the answer with varying emotions, including empathy and approval, to motivate students. Similarly, the chatbot in (Schouten et al., 2017) shows various reactionary emotions and motivates students with encouraging phrases such as “you have already achieved a lot today”. Five articles (13.88%) presented desktop-based chatbots, which were utilized for various purposes.

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What once was the stuff of imaginative science fiction, AI chatbots have gracefully transitioned into our daily reality, catalyzing paradigm shifts in numerous sectors. With messaging platforms becoming more and more popular, the demand for chatbots is also steadily increasing. In fact, according to recent research by Global Market Insights, Inc., the chatbot market is poised to reach $1.34 billion US Dollars by 2024. Granted, this method probably calls for more coding knowledge and probably requires the support of your marketing team, but will create a secondary platform for contacting your firm that meets them where they’re already active.

Is chatbot safe to use for school?

But when asked to answer the same question on its own, ChatGPT offered this more measured warning: “As a general rule, it is not appropriate to use ChatGPT or any other automated writing tool for school papers, as it is considered cheating and does not benefit the student in the long run.”

The Husky Helper was able to say where a student could find halal, kosher or vegan meals, and how to access the right student-support services. Using an AI chatbot as an interactive platform, one can ask questions instantly without delay. Students can take different well-suited approaches to enhance their overall learning and engagement in any subject, be it proactive metadialog.com assistance, assessments, and evaluation. By automating routine tasks and inquiries, institutions can allocate resources to more complex issues and support students and faculty more effectively. Edtech bots can help students with their enrolment processes and further provide them with all the necessary information about their courses, modules, and faculties.

The Impact of Artificial Intelligence on Higher Education Marketing

For example, with over two billion users, WhatsApp’s business messenger service application is a game changer for brands, with total spending on the app’s business platform expected to be $3.6 billion by 2024. Build out a conversion tree for every question you ask and each response you will provide the user with. Some conversations may stop after one question and some may span multiple levels.

  • University chatbots also act as campus guides and assist the students on and after arrival.
  • Through a conversation, this could lead to an increase in conversions and a shortened sales cycle.
  • Other studies such as (Okonkwo and Ade-Ibijola, 2021; Pérez et al., 2020) partially covered this dimension by mentioning that chatbots can be teaching or service-oriented.
  • He built a chatbot using the IBM’s Watson platform and named it Jill Watson.
  • Today, that word of mouth passes through social networks and messaging apps such as messenger or WhatsApp.
  • After every discussion or process has been completed, chatbots in the education sector can assist in gathering feedback from all stakeholders.

In some instances, they can even direct them to the right landing page, article, document or video.A critical feature of a Flow XO chatbot is handing off the conversation to a staff member on a live chat. For example, if a student or teacher asks a more complex question, the bot can easily hand the conversation to a team member to solve the issue and offer more in-depth support. Most peer agent chatbots allowed students to ask for specific help on demand. Interestingly, the only peer agent that allowed for a free-style conversation was the one described in (Fryer et al., 2017), which could be helpful in the context of learning a language. With a live representative, there is an added benefit of having real-time communication with someone on the other end.

Chatbots in Higher Education and the Future of Communication

ISA Migration now generates around 150 high quality leads every month through the Facebook chatbot and around 120 leads through the website chatbot. Plans to integrate LeadBot with their Facebook Ad campaigns are underway. Besides, they were searching for a way to address commonly asked questions. For example, questions about their eligibility for different immigration programs and Visa application processes. Quick Replies such as these give Twitter users a series of options to keep conversations flowing, helping the user down the right path.

chatbots in education marketing

Monkey responded to user questions, and can also send users a daily joke at a time of their choosing and make donations to Red Nose Day at the same time. In this post, we’ll be taking a look at 10 of the most innovative ways companies are using them. Have a chatbot agency and want to refine and learn how to best get clients on autopilot? My Get Clients Masterclass goes over every step of the process from choosing an industry, ways to reach your potential clients. The Marketing with Messenger Bots Course is a do-it yourself video course that teaches you step by step how to create successful chatbots and Facebook ads for your business.

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Students want lightning speed when they look for the desired solution for their problems. They cannot wait for more than seconds to get an answer offered by AI chatbots. For example, the best application can be leveraging the bots on the institution’s official website and Facebook page. Students can visit these sites and interact with chatbots at any point in time. As these bots have a dual functionality of providing pinpointed user solutions and lead generation, they can politely ask them to register with the institution in several ways. Driving a lead towards registration and other activities can be costly for an institution.

Is chatbot a marketing tool?

Chatbots help in automating a significant portion of the marketing process, implying that you and your team will be able to handle a larger volume of marketing conversations, resulting in increased brand recognition and sales. Chatbots improve customer interaction with your brand.

Due to the sudden rise of the pandemic, the students’ engagement reduced to zero due to the unavailability of physical classrooms and teacher interactions. However, By integrating AI chatbots, teachers can continuously interact with students and efficiently solve their queries. This way, AI chatbots have played a vital role in bridging the engagement gap between teachers and students. Well, Conversational design and Artificial intelligence are used to create chatbots that can interact with students for their studies. No matter what academic level or subject it is, AI chatbots can be used by students and institutes.

6 RQ6 – What empirical evidence is there to substantiate the effectiveness of the proposed chatbots in education?

The process takes time, requires a great deal of manpower, and leaves at least some margin for error or ambiguity in communication. They can be programmed with automated answers to repetitive questions, and any number of prospective students can chat with them, free of cost, at any hour of the day or night. Most researchers (25 articles; 69.44%) developed chatbots that operate on the web (Fig. 5). For example, KEMTbot (Ondáš et al., 2019) is a chatbot system that provides information about the department, its staff, and their offices. Other chatbots acted as intelligent tutoring systems, such as Oscar (Latham et al., 2011), used for teaching computer science topics.

chatbots in education marketing

Projects, quizzes, assignments, and tests are all thrown at students to test their capabilities. AI-based chatbots can provide students with immediate and active feedback. Besides offering 24/7 support and helping students learn at their own convenience, AI-based chatbots can also give students personalized lessons. With the help of ML algorithms, the chatbot can learn about a student’s strengths and weaknesses. With a chatbot handling over 70% of Cambrian College’s incoming chats, agents can also now focus on providing great customer service. As a result, Cambrian’s live chat customer satisfaction is sitting at 4.5 out of 5, compared to the industry average score of 4.2 out of 5.

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The chatbot offers quick replies as a means of making it easier for customers to initiate a conversation and then helps them move forward. The Whole Foods chatbot lets users search its database of recipes—a smart choice for a grocery chain. Hola Sun is a popular travel agency that specializes in vacation packages for Cuba.

chatbots in education marketing

AI chatbots use machine learning (ML) and natural language processing (NLP)  to understand the intent of the message received and adapt the responses in a conversational manner. Chatbots offer several benefits for businesses, including improved customer service, increased lead generation, higher sales, and reduced operational costs. They can handle a large volume of inquiries at once, operate 24/7, and provide personalized responses based on user data. There is a lot of information that educational institutions need feedback on. Schools can gather data on every area, from instructors to curricula, admissions to hygiene, and rise to the top of their industry.

chatbots in education marketing

How do you use chatbot in the classroom?

A chatbot can be a helpful resource for memorization tasks. By asking or responding to a set of questions, the students can learn through repetition as well as accompanying explanations. The chatbot will not tire as students use it repeatedly, and is available as a practice partner at any time of day or night.